Monday, February 9, 2009
ASHER X UNDRCRWN
Today UNDRCRWN will announce our partnership with SRC recording artist, Asher Roth. For his new video for his debut single, I Love College, UNDRCRWN has created a Varsity Sport influenced collection, consisting of a Letterman Jacket, Sweater, Sweatshirt and Tee and will be featured in UNDRCRWN’s Spring 2009 Lookbook launching later this week. UNDRCRWN will also be releasing limited edition t-shirts to support Asher’s debut album, in late spring. Asher and UNDRCRWN both embody a youthful varsity flavor. Asher and UNDRCRWN both embody a youthful varsity flavor. Asher already wears and represents our brand. We both create a product based on creativity, craft and humor.