TEXT BOOK

Thought this was pretty random... and funny.
My sister who is a senior in highschool, is taking a marketing class. In her text book is a picture of an ad that was shot in UNDFTD a few years back for The US Postal Service. The model in the shoot was wearing our shoe, "The Layup". Remember those? Oh how I miss them. People slept. We'll release them again one day.

ASHER ROTH COLLEGE TEE -WESTCHESTER UNIVERSITY COLORS

Get it here.



Represent Asher Roths alma mater West Chester University... or for you Laker University fans as well.
Only 50 available online now.

ECSTATIC COMING SOON

Mos Def - Words - The Ecstatic - in stores Spring 2009

MOS DEF COLLECTION BY DUSTIN CANALIN FOR UNDRCRWN 1.O DROPS TODAY

Quick note. We had this version of Brooklyn We Go Hard for almost 3 weeks. We slept.


So the story goes like this. Mos Def was spotted multiple times wearing UNDRCRWN product in our first year. Eventually he finds us at the Magic show in Las Vegas in February of 2008. We exchanged props and went our separate ways. A few weeks later he was driving through Philly (home of UNDRCRWN Headquarters). He hit us up. To make a long story short, he and I talked about design and the next thing you know he was in Philly for a week and we had already presented a collection and worked out a deal with adidas for a shoe (The shoe was later cancelled. Not sure why. Mos really wants the shoe to happen as do retailers...We'll see).

Fast forward to August 2009, I had already become Mos Def's official design team. I've created t-shirts, graphics and other materials for his Watermelon Syndicate tour, Rock the Bells and other shows. He always performs with a rug that we created for him as a personal gift.

We debuted the entire collection in Vegas at the August Magic. We had a huge party. Outside of Mistah Fab killing the cipher, the show was a complete success. Click here to see the legendary moment. Asher Roth, Mos Def & Beanie Siegal.



The inspiration behind the line is from the Dead Prez RBG (Revolutionary but Gangsta) Album. Mos drew on napkins and small pieces of paper little symbols that represented his life and who he is. I took those symbols and incorporated them into the Mos Def version of the RBG print.



There will be 2 releases of his product. Tees first and then the Cut & Sew Collection in early April.




Purchase the collection here.

or at karmaloop.com

or undrcrwn.com

ASHER ROTH ON MTV

Asher on MTV on wearing the UNDRCRWN Shawl Hoody.

Go get it here.

MTV Shows

PRODUCT OF THE DAY- BULLSHIT CREW

The crew is one of my favorites from the Spring 1 line. The large gauge chainstitch is a great detail along with the cotton twill applique number 10.
I was kind of inspired by the Jordan 10 hence the number 10.

I remember trying to buy my mom a pair of those shoes whenever they came out.
She wore them once just to be nice. Oh well. Happy Birthday Mom. Want a sweatshirt?

buy it here.

PRODUCT DESCRIPTION:100% cotton french terry with printed stripes. Appliques on center front and back. We thought since everyone else made bullshit, we should too.

CONCEPTS x HOUSE OF PAIN X ADIDAS

The homey Frank the Butcher just sent this to me.
So dope. For more info contact Concepts in Boston.

UNIVERSITY OF OREGON COLLEGE TEE (EXCLUSIVE)

College tee exclusive by Coolestshop.com
Get it here.

PATRICK CHEWING

UNDRCRWN POP UP SHOP - 3.12.09 @ MADE TO ORDER - PHILA

FIGHTING CHICKEN

Inspired by the Notre Dame Fighting Irish. UNDRCRWN brings you our version of the St. Patty's day T-shirt.

AVAILABLE AT UNDRCRWN.com


Official Press Release:
There’s more to St. Patrick’s Day than Green Guiness and corned beef hash.
March 17th will soon be upon us and to commemorate this years festivities (aka an excuse to start drinking at 9am)- UNDRCRWN is releasing A St. Patty’s inspired Tee based on the inafmous UNDRCRWN mascot- Roscoe the Chicken.
Available for purchase at undrcrwn.com

INSPIRATION OR NOT?

As a designer you always run up against imitation. Is it the greatest form of flattery?
What is flattery? Props? Adda-boy!'s? Hi5's? Last time I checked, my rent can't be paid with any of those. Although I realize that there is a fine line between originality and plagiarism, but when an idea is not expanded, pushed further or just blatantly ripped off I think that someone should say something.

I do realize that I was inspired by certain things that they may say I ripped off. But in this case the way it was flipped and made into our own creation is undeniable.

I am in no way talking shit but more proposing an offer. These huge companies that have millions of dollars and are trying to "get IT" or "figure IT out" should go to the source. I understand Canal St. but not these big brands. They have too much money and resources. I have a lot of friends that run & design for both sides of the coin. In the big corporate side and the small independent brands. There is too much credibility everywhere to allow these things to happen.

So LRG, Brand Jordan please go to the source. my email address is dustin@undrcrwn.com

Believe me if you think UNDRCRWN is a threat to Jordan Brand or LRG, please... I can only dream. It's not that serious.
My portfolio can be viewed here.

COMEDY

Via Complex

The inspiration

ENCORE COLLECTION

Just wanted to show everyone a collection that is long overdue. We've had tons of requests for older t-shirts that people wanted us to bring back. This summer we will be launching the ENCORE COLLECTION that will consist of some of our classics, as well as some new tees that represent the vintage heritage aesthetic. All ENCORE tees will be printed on a premium t-shirt. See below for the official press release.







OFFICIAL PRESS RELEASE: Combining the brand’s incomparable authenticity with a basketball nostalgia UNDRCRWN is set to release the inagural Encore Collection In Summer 2009

The Encore Collection takes on an "old versus new" approach that will be embedded throughout the entire apparel line. Within the new collection- The brand will re-release some of their most iconic models and infuse new pillars of style into some of their most timeless designs. Re-released classics include: Dyansty, UNDRCRWN Theory and Play Ball T-Shirts.

The aim of the Encore Collection is to pay homage to UNDRCRWN's roots in sport heritage. Dustin Canalin, UNDRCRWN Creative Director, explains "Our brand appeals to a diverse audience. From basketball fans to fashionistas - this new collection will offer a fresh take on nostalgic basketball apparel with a unique mix of humor, style and sport."

PrODUCT OF THE DAY- VARSITY SWEATER

This is one of my favorite pieces that has been released under the UNDRCRWN brand.
Product Description: 100% acrylic sweater jacket. Lined in butter soft satin. Felt appliques on the back. Embroidered bottom left hem and sleeve. This sweater jacket was inspired by the "Happy Days". All original materials and fit make this piece a true vintage throwback.

Already worn by Asher Roth and the might Mos Def.




Buy it here.

Shoni Schimmel... You're welcome!

UNDRCRWN's own Bryon Sheng called me last year sometime and told me that he was driving out to the middle of Oregon to an native american reservation in Pendelton (yes hipsters, the Pendelton where they make some amazing wool shirts) to watch a 15 year old girl play basketball. Bryon coaches the Oregon Reign, a perennial girls AAU basketball team in Portland. They're the truth.

So he calls me on the way back and was trying to explain that this girl was throwing balls off girls heads, hitting 35ft. 3 pointers on the fast break, making girls fall down and at the end of the game having some ridiculous stalie like 40 -12-15. Sounded like an exaggeration or some sort of urban legend.

Fast forward a year and she's in the top 5 for all Junior recruits coming out of Highschool. She is filming a documentary on the story and a ton of press.

So I haven't had the proper footage to truly explain that Bryon wasn't exaggerating... until now.
Check the footage. You're welcome!

Player Spotlight: Franklin's Shoni Schimmel

JASON RICHARDSON LOGO

So... I was asked to design a new logo for Jason Richardson of the Pheonix Suns and of the greatest dunkers ever.
I designed a couple of options that he had a hard time choosing between. He eventually chose one and then posted it on his twitter page earlier today to announce it to the world.
But...
In todays world of instant gratification, people were excited to see the new logo and began commenting/critiquing, judging the logo via twitter comments.

So J-Rich decided he wanted to have a contest to see what the fans liked most. He posted 2 of my options and a few others that were submitted a while back.


So go check out J-Rich's twitter page and vote for your favorite (which better be mine.)
vote here

VOTE FOR OPTION 1
I also did OPTION 5

PRODUCT OF THE DAY- THE BOMB TEE

I'm not sure when I came up with this shirt. Might of been the economy talks 6 months back. Boy were we right.
From the brand on the verge of blowuptuation (that's not my word, It's Jamie Foxx.)

BUY IT HERE!

UNDRCRWN SPRING 2009 DEL. 1

Spring 2009 Lookbook is out. All products are available at UNDRCRWN retailers now.

You can find this and many other products online at undrcrwn.com or  Karmaloop .