Thursday, November 29, 2007


MOve over Roger and Zapp and Tpain the new roger and zapp.
This is classic.

Wednesday, November 28, 2007

Sunday, November 25, 2007


The ALL-TIME BEST "basketball scene" ever.

Wednesday, November 21, 2007


They keep saying that the shoe was inspired by platinum chains and diamonds... I wonder where they got that from.


ON the same day Adidas announces the GIL2ZERO project to the world, Gil goes into surgery.
I heard from people in his camp that he was blogging right before he went into surgery.
The shoes look good. Peep to checkout all the shoes. The Undrcrwn shoe wasn't complete in time for a mini commercial, but maybe since he has some time on his hand we can make something happen.


Nov 21, 2007 5:47pm ET
Report: Arenas Undergoes Surgery, Out Three Months
In the WASHINGTON POST, Ivan Carter reported that "Wizards guard Gilbert Arenas underwent surgery today to repair a torn meniscus in his left knee. ... He said he won't be able to do any basketball related activity for at least three weeks and could be cleared to return to practice in three months."


We are live.
UNDRCRWN is one step closer defining the first brand built on the culture of basketball.
We will now be updating news and happenings at UNDRCRWN. We will also be offering webexclusive product. So check back daily to see what the deal is.

Sunday, November 18, 2007


From the casting call for the upcoming Biggie movie. Not bad.

Saturday, November 17, 2007


Check for the latest interviews with the starting 5.

Holiday product is dropping.... now.


Collectors Item

I posted the Jordan wings hoody a few weeks ago. I guess other people didn't think that it was as cool as I did. I guess the fact that someone (atleast 2 people) actually thought that that was a good idea.

They recalled it. But I'm keeping mine. I think I may go try to buy more.

Look for my ebay auction coming soon.


This is one of the stupidest things I've ever seen. It's pretty awesome that someone actually had to tell someone that they wanted to do this. I wish I was there...

Funny enough they have commercials and ads. Someone is making money off this.

Creativity comes in so many forms.

Wednesday, November 14, 2007


FREE SHIT. My man B.Sheng from adidas made up some custom Gil Zeros for me and Gil.
Not many of these going around. The one is inspired by one of my favorite shoes of all time.


Working from the Adidas US headquarters in Portland, Oregon I set up shop in the adidas basketball lounge. Furnished by some brand named UNDRCRWN. Biters! They took Mies van der Rohe's Pavillion Chair aka "Barcelona Chair" and put basketball leather on it. How un-original.

Peep the view.

This makes me want to upgrade my office.

I had to blur out the next UNDRCRWN vs. ADIDAS COLLABO. This one is going to be crazy.

Tuesday, November 13, 2007


Peep the outfit and especially the cigar.




I flew into Portland Oregon today.
It was a pretty bad landing. Although I fly all the time, I still don't like it.

I'm here on business to finalize the UNDRCRWN GIL 2-0 collaboration (the one Gil likes the most)

I'm a hired gun for adidas. I work on the REMIX product for them.
A good friend of mine, Bryon Sheng called me over a year ago to help put a lifestyle spin on the performance product.
The product has been recieved well, so they keep me around. lol!

I've worked with everyone from Reggie Bush, Agent 0 himself, KG, TMAC, TD, Chauncy, etc. etc. It's a great way for me to stay in the loop with the bigtime sneaker world. Plus I get a chance to see everything as far as 2 years before anyone else.

Undrcrwn is a small niche of a niche. We are inspirational to these bigger brands so why not go straight to the source.
I try not to do too much "outside work" but when the right project comes along, I can't help myself. It's the gift and the curse.


Checkout the main folder where it all goes down. I had to block out a few top secret things. So stay tuned.

Saturday, November 10, 2007

Friday, November 9, 2007


I love trends. Especially when people jump on them and it just doesn't work out like they probably hoped.

Believe it or not this was made by Jordan Brand. THIS IS NOT A BOOTLEG CANAL ST. SPECIAL (Although I do love Canal St. for that). I had to consult a secret source that will remain nameless, to see if this actually was authentic. The verdict... TRUE. Crazy.

I used it as my Halloween costume. Thanks to Players on Woodland Ave. in Philly for the hookup. Let me know what you're going to to do with them when you're done displaying them.

I actually started collecting these full zip hoodies that zip all the way to the top.
Not sure when BAPE actually created this, but I was in Japan in early 2000 and bought the same style hoody that was a costume for some wrestler. It was funny as hell. I still have it somewhere.


Thursday, November 8, 2007


At the printers the other day presschecking the Holiday 2007 Lookbook. They'll be at retailers next week... I hope.