Thursday, April 30, 2009

TUPAC

Tupac Resurrected (MySpace Exclusive)


This is crazy. I think it's real. We should come back with these tees. This was the first tee we did back in 05.







Wednesday, April 29, 2009

Official "Gone Fishing" Screensavers

In honor of all the fallen soldiers here is a little screensaver for your viewing pleasure.
I'll be updating this as the teams fall off.

SPRING 2009 2.O

Spring 2 dropped today...
Special thanks to RIch Medina the featured model.

Buy it here.





Sunday, April 26, 2009

HARPUTZ ADIDAS

This might be the coolest thing ever. The store is.
My man Bootsy who I grew up with is the man there. I recently spent a couple of hours rummaging thorugh the archives.
This is the illest shoe store ever.

Weird

This just seemed awkward to me... and I'm sure the people involved and the people watching.
Although Wayne kind of looks like Woopie Goldberg's son.

Wednesday, April 22, 2009

CONGRATS DEREK ROSE



NBA ROOKIE OF THE YEAR was announced. Congrats D.Rose.
These would be good t-shirts to be selling right now.

UNDRCRWN IN THE BUILDING!



Congrats & thanks to Asher and the crew. This is from the album release party 4/20 @ Rivington Hotel.

Sunday, April 19, 2009

HAPPY 4-20 - Congrats Asher!

Go buy Asher's album... and them some gear here.




Funny commercials to start your week










PRODUCT OF THE DAY- MARCY TRACK JACKET


Although this may look like your basic track jacket from afar, I would like to expose the detail that one can only appreciate in person.

Exhibit A: A gingham pattern that is knit into the fabric. 
The pattern is subtle enough to avoid fashion paparazzi, but beautiful enough to proudly walk away from a crowd of gawkers as someone asks "where did you get your jacket?"
Exhibit B: The signature UNDRCRWN striped rib. 
The small stripes don't look too crazy from afar, but up close you can see the detail. It's like a "fresh elegance" as I like to call it.

Exhibit C: The detailed finishing of the garment. 
All of the inside seams are bound (covered up) so that you do not see the ugly seams on the inside. This is a detail that is most often found in tailored suits or reversible garments.

Other details include soft felt appliques on the left chest and sleeve. I've also created a custom zipper pull and added zipper pockets to ensure that you don't lose anything while wearing this jacket.

OFFICIAL PRODUCT DESCRIPTION:100% poly body with gingham jacquard. 1x1 cotton striped rib in insets and collar. Soft cotton felt appliqu├ęs on left chest and sleeve. All inside seams are finished because we don’t like when the insides are ugly. We make things like they’re supposed to. No inch of this jacket was not taken into consideration.

I've included the actual tech pack that was submitted to the factory to show you the amount of detail that goes into a piece like this. Also note that this is about 1/3 of the info that you have to give to the factory. Countless emails and revisions take place over the course of a year.

I'm not sure why I called it The Marcy Track Jacket as you can see in the tech pack it was named and designed over a year ago.

Don't just appreciate it. Get one for yourself here.





Thursday, April 16, 2009

RAY IS MY FRIEND



I was out at the Def Jam 25th anniv. party at Flight Club NYC.
Here are the pix from Ray's (mighty healthy) blog.

Shouts out to Jeezy & Drew!

Ray here is a treat for you tought you might like this.
Not real... but should be.

UNDRCRWN & ASHER ROTH







With Asher Roth's upcoming release of Asleep in Bread Aisle, UNDRCRWN will be releasing the second installment of the College Colelction. These 3 tees were inspired by the cult classic movie, Animal House.

Congrats on the album Asher!



DON'T BUY ASHER ROTH'S ALBUM

Sunday, April 12, 2009

UNDRCRWN ON TWITTER

UNDRCRWN is now on twitter.
Follow us at:
twitter.com/UNDRCRWN.COM


Friday, April 10, 2009

UNDRCRWN IS A WINNER!

I thought this was funny!


Thursday, April 9, 2009

Tuesday, April 7, 2009

FINAL FOUR SALE EXTENDED 40% OFF


In honor of the Final Four, (My money is on Michigan State) I would like to offer an extension... Not the like your tax extension that you need to apply for or even the kind that Beyonce uses... I'm talking an extra 5 days to get some of our latest products. The sale will be until Friday, April 10th.

ENTER "FINAL4EXT" at checkout to receive 40% off of your purchase.
UNDRCRWN.COM

Monday, April 6, 2009

UNDRCRWN T-SHIRT ARCHIVE


With the recent post of the Wizards youngbucks wearing UNDRCRWN tee's (which FYI is not an UNDRCRWN endorsment.. But thanks anyway), I thought I would show the shirt that Nick Young was wearing. We don't do too many custom tees but when Gilbert Arenas calls and want you to be part of one of his off court pranks, we listen.
Nick Young, a favorite target for Gil, must of opened his mouth one too many times. We sent a few dozen tees down to DC during the heat of the presidential race. The entire team had them on. If footage comes available, I'll let you know.

I have one tee for auction if anyone wants to bid let me know.

Otherwise check the 40% FInal Four Sale at UNDRCRWN.com

Saturday, April 4, 2009

WASHINGTON WIZARDS COMMERCIAL



Featuring JaVale McGee, Andray Blatche and Nick Young of the Washington Wizards.

Friday, April 3, 2009

ASHER AND BEANS



The start of it all.


Mos Def - Beanie Sigel - Asher Roth - Mista Fab Freestyle Over Cannon Anthem from Decatur Dan on Vimeo.

UNDRCRWN literally made this happen.

UNDRCRWN Records coming soon. Right Free?

FINAL FOUR - 40% OFF WEB BLOWOUT



Simply enter "FINAL4" at checkout and receive 40% off.
Sale ends Monday...

UNDRCRWN.COM