Wednesday, December 31, 2008
HAPPY NEW YEAR TO EVERYONE! Just wanted to thank everyone that supported me and the brand for this past year.
2009 is going to be a big year for everyone. Look out for the collaboration with Mos Def, another adidas shoe, the official/unofficial Presidential Inauguration t-shirt and a whole lotta the same. Basketball like its never been presented.
So everyone be safe and celebrate like you just won a championship... I wonder what Jim Jones will be doing? Let's just hope the robot thingy goes away. Terrible!
Friday, December 26, 2008
Thursday, December 25, 2008
Wednesday, December 24, 2008
Link coming soon to view all the UNDRCRWN HOLIDAY 2008 COLLECTION.
Buy it online here.
Introducing Young Freezy the Snowman and everyones favorite chicken Roscoe.
Word on the street is that he crashed the Stussy Holiday Party in Philly last week.
Monday, December 22, 2008
Friday, December 19, 2008
Wednesday, December 17, 2008
Starting December 17th at 12PM EST, we will have a huge sale on our site just in time to make sure things arrive before the holiday.
Stop by www.undrcrwn.com for:
Tshirts for $8
Sweatshirts for $15
New Era Hats for $8
Jackets for $25
We're also going old school - bring back something we used to get at baseball card shows back in the day. THE GRAB BAG. Who remembers those?
You choose your size and we put in a bunch of dope gear for you at a really good price. When the package arrives, it will be like getting a present from yourself, not sure exactly what will be in the box!
This is a great way to fill your closet with some new stuff without breaking the bank during the holiday season.
$30 Grab Bag will get you 5 shirts (retail value is $140!)
$60 Grab Bag will get you 5 shirts, 1 jacket and 1 sweatshirt (retail value is $300)
$100 Grab Bag will get you 7 shirts. 2 jackets, 2 sweatshirts (retail value is $496)
Tuesday, December 16, 2008
Monday, December 15, 2008
We're back at it. Launching today on UNDRCRWN.COM are the "Brand for Champions" UNDRCRWN & ADIDAS 3 signature collaboration shoes.
With the way adidas releases signature shoes now, UNDRCRWN is considered a marquee athlete. Like T-Mac, KG, Gil, Dwight Howard, etc. etc., Undrcrwn is asked to put our twist onto the signature models that are shared by other athletes.
With this collaboration we wanted to make sure that they all looked different but told the same story.
All 3 shoes are all things that come with winning.
The Commander Hi represents all things aspirational. Luxury goods, gold, diamonds, trophy wives, fancy cars, etc.
The Creator Mid is a bit more litteraly. It's made up of championship rings and trophy motifs.
The Creator Low represents things that get better with time. Classic with a twist. Basically saying that you can never take away what you accomplish.
Friday, December 5, 2008
The latest creation from the homies at 10 deep. By far my favorite brands. I had all the early tees. It's good to see the progression of brands. They've been true to creativity. There latest lookbook and products are dope.
peep it all here.
SNOW BUSINESS? SERIOUSLY? I'm jealous. Good shit!
10 Deep Holiday '08 from FWMJ on Vimeo.
Thursday, December 4, 2008
I was raised and cultured during nike's greatest era (to me at least). I learned design and marketing by being affected by their products and marketing. I used to look forward to seeing logos for all the athletes that they signed. This was before EVERYONE got a shoe deal. So here is one of my favorites. Before Cwebb bugged out and jumped the nike ship, he had a cool logo and a good shoe.
Also, while watching the pre-fight hype for Pacquio vs. some dude, I noticed that it was a NIke commercial. Anyways, I kind of like it... Well not 100% sure yet.
I'm glad they didn't make it a boxing glove with a pac man mouth. Wait, that might be funny.
More to come on Filipinos and Pacman. No designing on Saturday. (Yes. I have a theory that Filipinos are the most creative people in our industry... right Ray?)
Also here are some old logos that I did while at AND1, ADI, etc.
Tuesday, December 2, 2008
I was trained in artschool (CCAC in SF) to be a designer. It was a really conceptual school. I learned how to be a designer. Believe it or not just because you have a copy of adobe illustrator or photoshop and a website, doesn't make you a designer. They hand that title out way too much these days. (sorry for the rant, but I'm still paying off school loans)
I really try to look at things through my own lense. Creation is not always based on history, trend or even sales. What I enjoy seeing is when people challenge what is expected and it doesn't end up being an art project for a designers ego. Designers everyday design with what is expected. It makes money but at the end of the day you aren't designing anything you are "curating" or "styling."
When I saw this video I remembered why I got into design. Why do things because of the norm or what has been done for ever. You can look at UNDRCRWN and say that I am a hypocrite because we do the same shit everyone else does but I'd challenge that with the conceptual part of not only the brand but the product as well. UNDRCRWN take what is expected out of the basketball world and makes it ours.