Tuesday, March 10, 2009


Just wanted to show everyone a collection that is long overdue. We've had tons of requests for older t-shirts that people wanted us to bring back. This summer we will be launching the ENCORE COLLECTION that will consist of some of our classics, as well as some new tees that represent the vintage heritage aesthetic. All ENCORE tees will be printed on a premium t-shirt. See below for the official press release.

OFFICIAL PRESS RELEASE: Combining the brand’s incomparable authenticity with a basketball nostalgia UNDRCRWN is set to release the inagural Encore Collection In Summer 2009

The Encore Collection takes on an "old versus new" approach that will be embedded throughout the entire apparel line. Within the new collection- The brand will re-release some of their most iconic models and infuse new pillars of style into some of their most timeless designs. Re-released classics include: Dyansty, UNDRCRWN Theory and Play Ball T-Shirts.

The aim of the Encore Collection is to pay homage to UNDRCRWN's roots in sport heritage. Dustin Canalin, UNDRCRWN Creative Director, explains "Our brand appeals to a diverse audience. From basketball fans to fashionistas - this new collection will offer a fresh take on nostalgic basketball apparel with a unique mix of humor, style and sport."