Wednesday, January 28, 2009


After all the hype of King James the last game he played in NYC. This was fitting. We partnered with DIME Mag to release a tee for the occasion.

Or leave 2 tickets for me to the game next week at will call and I'll hook you up.
Also if anyone is down to run on the court and get photos taken with Lebron I will give $100 worth of product for the photo and $1000 to anyone that gets on sportscenter.

Now to the real info. For this I'll let the real writers do their thing. Big up Christian!

The LeBron to NYC hype isn’t over yet. With King James touching down in NYC next Wednesday, there is already word out that Nike has released yet another version of his Zoom LeBron VI specifically tailored to New York.

Well, we thought we should get in on the fun as well. We linked up with basketball inspired clothing company Undrcrwn, whom we have collaborated with in the past, and came up with these tees poking fun at all the Knicks are doing to get King James to call the Big Apple his kingdom. I wonder if Q is going to be mad we already gave his number away…?

LeBron or Bust!
The tees come in two colors, as you can see in the picture , and will be available in limited quantity at select retailers.