Thursday, January 3, 2008


With this recent self promotion from Chris Bosh, I hope others see this and take note. I think when you do things yourself the come out unfiltered. Too many big corporate ad campaigns never touch on the personality of these young kids out there.

Most athletes just bow down and collect a check while a bunch of corporate exec's sit there and analyze the hell out of how to market someone. In the end you lose site of what they are trying to do. Make people want to wear what you wear.

Big up to Chris Bosh, Gilbert Arenas, Lebron and Nick Young for not being afraid to show some personality.

This is something that UNDRCRWN prides itself on. A sense of humor. After all it's just a game.