Monday, August 11, 2008


Song lyrics on T-shirts are nothing new... actually it's a bit overused.
I always say, "I'm not re-inventing the wheel", I'm just taking something that is out there and making it mine (UNDRCRWN'S)"

Anyone can find a rap lyric, quote, etc. that they like or sounds cool and throw it on a t-shirt. The true genius and actual creativity comes when it is rooted in deeper meaning. Being clever is what UNDRCRWN is about. We take things that don't normally go together and bringing them together to represent UNDRCRWN.

Here are a couple of tees out now and coming soon and the meaning behind the meaning... and they look good.