This is better than real Step Brothers movie...
Thursday, July 31, 2008
DEREK ROSE SIGNS WITH ADIDAS
I know this is old but...
Maybe these will get released... Congrats to adi. We'll see what happens with everyone else.
From Undrcrwn fam, Chris Littman at the SportingNews blog/First Cuts.
Score one for wild speculation! When Derrick Rose and Michael Beasley bumped heads in their first summer league games, I took a stab in the dark that, if the games were a sign, Rose would land with adidas while Beasley could end up integrating into Jordan Brand.
Rose actually went on to also wear Nike Hyperdunks in summer league play before shutting it down with a knee injury, but he has landed a deal with the three stripes after all. According to the article, Rose already has completed a photo shoot for adidas.
No word on financial terms of the deal at this point. The article also makes no mention as to whether Rose will be given a signature shoe, or if he'll be integrated into that whole team concept adidas has going. If that's the case, it won't be a surprise to see him wearing some version of the TS Pro Model. He wore it at Memphis and he's seen wearing it in this summer league picture to the right.
Even if this is considered a weak class, endorsement-wise, Rose could be one of the most marketable from the group. Guard shoes always are easier to sell than big man. Perhaps Rose's shy and quiet demeanor was a turn-off for other companies when it came to picturing this year's No. 1 pick as a pitch man for kicks. Perhaps that makes him an even better fit for adidas.
Tuesday, July 29, 2008
Sunday, July 27, 2008
INSPIRATION-SCARFACE
Inspiration translates in the strangest ways.
Here was the actual inspiration picture that inspired the past Spring 2008 Line.
This product will be available at the Undrcrwn Pop Up Shop @ Tradition in Cali.
Or try and get it...
Buy it here.
or here
Or here.
MICHAEL BEASLEY
Not sure if anyone has been watching this, but it's pretty funny.
Here is the episode when he was pitched by adidas. They show the jacket and t-shirt that we did for them.
NIKE AD CAMPAIGN PULLED
BEAVERTON, ORE. (AP) -- Nike said Friday it would pull its ads for its Hyperdunk basketball shoes, responding to criticism that they fed homophobic views.
Nike previously defended the ads, but said it would withdraw them as quickly as possible "to underline our ongoing commitment to supporting diversity in sport and the workplace," The Oregonian reported.
The ads were created by Portland's Wieden+Kennedy agency and titled "That Ain't Right," "Isn't That Cute," and "Punks Jump Up." One ad showed a basketball player dunking over another.
The crotch of the player dunking was planted firmly in the other player's face. The ad sported a large tag line: "That Ain't Right." Earlier, Nike had said the ads were "based purely upon a common insight from within the game of basketball -- the athletic feat of dunking on the opposition, and is not intended to be offensive."
Nike also reiterated its "history of supporting athletes regardless of their sexual orientation." Nike has been praised by gay-rights advocates for supporting a 2007 Oregon law banning discrimination against gays in work, housing and public places. An after hours call to Nike corporate communications rang unanswered Friday.
***
So... I guess this won't be the next ad.
UNDRCRWN POP UP SHOP
This Saturday marks the opening of the UNDRCRWN pop-up shop at Tradition. We will have a mini UNDRCRWN store featuring all of their newest, most exclusive, and hard to find products, as well as deals and free gifts with purchases! Tradition will be the place to be on August 2nd, so stop by for some free drinks, listen to some tunes, and check out the opening reception for our "Pen At Work" artshow as well!
Thursday, July 24, 2008
Wednesday, July 23, 2008
BOOTLEG VOL. 1
They say imitation is the greatest form of flattery. I heard about this a while back but to see it is crazy.
I will say this must of been made by the same factory. The quality is too close to the original.
It's crazy these days how good the bootleg game is. I wish UPTOWN would have hit me up so that we could have gotten a better deal if we combined volume.
Even peep their logo and jocktag...And the jersey as the size label.
Ours are gone, but you can get the bootlegs here.
AGAINST ALL ODDS
SET FREE VOL. 1
UNDRCRWN's own Set Free. More from him soon.
Set Free & XXL Block Talk from Carmen D'Avella on Vimeo.
Set Free & XXL Block Talk from Carmen D'Avella on Vimeo.
Tuesday, July 22, 2008
Sunday, July 20, 2008
RANDOM PROPS
I thought this was funny. Gil just got back to the states after a couple weeks abroad. He just updated his blog so if you have an hour to read it. LOL. Check it out. He got a chance to hang out with Pacman. I heard he gave gave him an adidas jacket... Pacquiao is a nike guy... Good try Gil.
Here is something from the Filipino yahoo site about Gils visit to Manila.
Here is a quick snipet. To read the rest of the article click here.
"Recent Manila visitor Gilbert Arenas felt right at home during his four-day visit here, not just because he was warmly received by his legion of Filipino fans but because he has strong Filipino connections.
First, the Washington Wizards star guard's personal manager Paisley Benza is a full-blooded Filipina, born and raised in the US. And second, a Filipino designer Dustin Canalin worked closely with Arenas in developing his signature Adidas shoes.
Canalin, by the way, is co-founder and lead designer of the Philadelphia-based fashion house called Undrcrwn. He described Undrcrwn as a lifestyle company using basketball as inspiration. Canalin, 30, is from Alameda, California, and was formerly a shoe designer for And1 and Ecko Unlimited..."
INSPIRATION-STUNTASIC
(ACTUAL COMMERCIAL)
Plus
Equals
Everything we do is rooted in something. We always say that the culture of baskebtall is our common denominator in what we do at Undrcrwn. Here is a commercial from the 80's that were the first real hi-light films of the NBA.
I have hundreds of VHS tapes with old commercials, games, sportscenters, etc.
Go get it here.
Saturday, July 19, 2008
pickyourshoes.com
Pickyourshoes.com has all the new Undrcrwn Summer tees. THey also have a few special makeups that you can only get there.
Get some here!
Thursday, July 17, 2008
Tuesday, July 15, 2008
Friday, July 11, 2008
BIGGIE vs. DOUGHBOY 1
In the first official UNDRCRWN DOG WRESTLEMANIA, Undrcrwn official mascot (and my own dog), "Biggie" was matched against the young up and coming "Doughboy" of the Jason Davis Camp.
Owner and trainer, Jason Davis prepared Doughboy with an intense training regiment and a good diet consisting of hot dogs and fried rice.
"He's coming for the number 1 spot" JD says. Doughboy has been taking blows lately but his experience is far beyond his young age. While Biggies training schedule consists of a morning walk complete with 3-4 breaks in 10 minutes of walking and a lot of rest.
His disgruntled trainers, Sondra and Dustin says that his diet and workout routine is unmatched. "He is only awake for maybe 5 hours out of the whole day eating or jamming a ball into your leg to increase his strength and annoyance. The other time he spends sleeping."
The story here is that he is interning at UNDRCRWN under Biggie to possibly break into the mascot profession.
It's a story of the teacher versus the student.
Round 1 begins now. Ding Ding.
Owner and trainer, Jason Davis prepared Doughboy with an intense training regiment and a good diet consisting of hot dogs and fried rice.
"He's coming for the number 1 spot" JD says. Doughboy has been taking blows lately but his experience is far beyond his young age. While Biggies training schedule consists of a morning walk complete with 3-4 breaks in 10 minutes of walking and a lot of rest.
His disgruntled trainers, Sondra and Dustin says that his diet and workout routine is unmatched. "He is only awake for maybe 5 hours out of the whole day eating or jamming a ball into your leg to increase his strength and annoyance. The other time he spends sleeping."
The story here is that he is interning at UNDRCRWN under Biggie to possibly break into the mascot profession.
It's a story of the teacher versus the student.
Round 1 begins now. Ding Ding.
Monday, July 7, 2008
adi headquarters
Here is a picture of me and Adi Dassler...
Well not really but...
I was in Germany a few weeks back at the adidas headquarters in germany.
The building was amazing. Here is the actual set of the adi dassler clay mation commercial.
Detail was ill.
HOOP FARM
Over the past 2-3 years, I've been getting a lot of requests to design logos, t-shirts, apparel, shoes, etc. for basketball players. Undrcrwn has been my biggest portfolio piece.
I'm on my way to becoming the modern day Peter Moore (probably, never, but he is an inspiration. Do your homework!)
I worked on the branding for Jordan Farmar's (PG for the Lakers) basketball camp.
Eddie Cruz of UNDFTD is family friends with Jordan and reached out to me to come up with the branding.
I just received this jersey in the mail courtusey of Jordan and Eddie.
Thanks Ed for thinking of me for the project.
Look out for some pretty ill UNDFTD & UNDRCRWN collaborations. We're going to call it: " THE NO VOWELS COLLECTION"... j/k.
Stay tuned. for the collab(s) and look out for Jordan Farmar's Hoop Farm this summer. see below from what they'll be wearing.
Sunday, July 6, 2008
Thursday, July 3, 2008
Wednesday, July 2, 2008
ROC BOYS IN THE BUILDING!
Undrcrwn homey Neil armstrong along with Jay-Z and the Roc Boys played to 140,000+ at the Glastonbury Festival and U.K
You guys killed it. Word on the street is that the Roc Boys been killing the First Team All Hood tees.
Congrats Neil.
See Neils blog on LTDmag.com New site is amazing. Props to Hawaii Mike.
peep the entire show here
Tuesday, July 1, 2008
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