Thursday, February 7, 2008

TARGET

As some retailers try and figure out how to make money on dollars per sq. by putting as much shit as possible in a store. Others try and create "museums" showcasing "coolshit" but not selling much of it.
And then there is Target. They are continuing to bring design to the forefront in a mass market setting.

My wife used to spend a week a month at Target directly with buyers and merchandisers to create products for Champion. Lot's of hand-holding, but I guess you have to do that to control that many stores in so many locations.