ROSCOE.

This spring we hooked up with legendary mascot. Roscoe. Below is the interview.
Check out his myspace page
http://www.myspace.com/roscoethechicken

UC:
Let’s get right to the point. Please let us know what’s going on with you and Roscoe the Waffle.
ROSCOE:
I really don’t discuss my personal issues. I am bigger than that. All I will say is that we grew up together in LA, and his name is not really Roscoe. It’s Clarence. I am the real Roscoe. My mother always enjoyed The Dukes of Hazard. The waffle has no class.

UC:
What about the youtube video he made with you dressed up like a prostitute gangbanger wearing a bandana printed karate belt? It was kind of funny. People say that is why you fled to Europe to do a tour out there.
ROSCOE:
No comment.

UC:
Nothing?
(Roscoe the Chicken calls his manager into the room and whispers. She then tells our crew that legally Roscoe is not allowed to discuss any matters pertaining to Roscoe the Waffle and Roscoe the Chicken. (Apparently, Roscoe the Waffle has used the chicken’s name to start some sort of restaurant chain.)

UC:
Roscoe, I apologize. I did not understand the severity of the matter.
Can we expect a Pay-Per-View event to squash the beef?
(Roscoe get’s up and walks out. His manager enters the room and informs me that if I keep bringing up Roscoe the Waffle, they will leave for good.)
The interview continues.
Introduce yourself to our readers.
I am Roscoe the Chicken. I’ve been called “The Greatest Mascot Alive.” I had nothing more to prove as a mascot, so I retired to pursue my R&B singing career. You may know me now as the first platinum artist on CockAfella Records for my album, “ChickenHead.” I love what the mascot game did for me, but there isn’t any substance these days. You see mascots with a gimmick dance and a catchy saying. There is no respect for the art form anymore.
Are you enjoying the photoshoot?
ROSCOE:
This season is amazing. Their inspiration is genius-- what if the Fab 5 played for the University of Hawaii (instead of Michigan.) Who thinks of this shit? It’s bananas. And how about that orange and black Hawaiian print..?! They took that from the famous wallpaper in the movie, Scarface. It’s so hood, yet classy at the same time.

UC:
Yeah, I noticed that. Color is big this season.
ROSCOE:
Well… growing up yellow, it’s hard not to like color. Just because I’m yellow people always think I’m ghetto. I hate that.

UC:
Don’t worry about me, I have a yellow chicken as a friend. I love rap music. What was your favorite outfit from the line?
ROSCOE:
I didn’t know that this shoot was going to be so risqué. My manager did not inform me that I would be shooting without my pants on. I’m big in Europe, so I’m used to it. However, an advanced warning would have been appreciated. I loved all the tees. My favorite piece was the Sunset Strip Crew. That thing is bullet proof. Like they say, ‘they don’t make things like they used to,’ but undrcrwn does. The quality is amazing.

UC:
Thanks for taking the time to do this interview.We wish you luck with your legal troubles, as well as your European Tour. We’re big fans. Any last requests?
ROSCOE:
Thank you.
Just one request...can you do anything about the bear? He’s overtaken my dressing room with his entourage. He’s been on his cell phone the entire shoot. He keeps talking about someone named Stansbury. Who the hell is he talking about?

UC:
Let’s get right to the point. Please let us know what’s going on with you and Roscoe the Waffle.
ROSCOE:
I really don’t discuss my personal issues. I am bigger than that. All I will say is that we grew up together in LA, and his name is not really Roscoe. It’s Clarence. I am the real Roscoe. My mother always enjoyed The Dukes of Hazard. The waffle has no class.

UC:
What about the youtube video he made with you dressed up like a prostitute gangbanger wearing a bandana printed karate belt? It was kind of funny. People say that is why you fled to Europe to do a tour out there.
ROSCOE:
No comment.

UC:
Nothing?
(Roscoe the Chicken calls his manager into the room and whispers. She then tells our crew that legally Roscoe is not allowed to discuss any matters pertaining to Roscoe the Waffle and Roscoe the Chicken. (Apparently, Roscoe the Waffle has used the chicken’s name to start some sort of restaurant chain.)

UC:
Roscoe, I apologize. I did not understand the severity of the matter.
Can we expect a Pay-Per-View event to squash the beef?
(Roscoe get’s up and walks out. His manager enters the room and informs me that if I keep bringing up Roscoe the Waffle, they will leave for good.)
The interview continues.
Introduce yourself to our readers.
I am Roscoe the Chicken. I’ve been called “The Greatest Mascot Alive.” I had nothing more to prove as a mascot, so I retired to pursue my R&B singing career. You may know me now as the first platinum artist on CockAfella Records for my album, “ChickenHead.” I love what the mascot game did for me, but there isn’t any substance these days. You see mascots with a gimmick dance and a catchy saying. There is no respect for the art form anymore.
Are you enjoying the photoshoot?
ROSCOE:
This season is amazing. Their inspiration is genius-- what if the Fab 5 played for the University of Hawaii (instead of Michigan.) Who thinks of this shit? It’s bananas. And how about that orange and black Hawaiian print..?! They took that from the famous wallpaper in the movie, Scarface. It’s so hood, yet classy at the same time.

UC:
Yeah, I noticed that. Color is big this season.
ROSCOE:
Well… growing up yellow, it’s hard not to like color. Just because I’m yellow people always think I’m ghetto. I hate that.

UC:
Don’t worry about me, I have a yellow chicken as a friend. I love rap music. What was your favorite outfit from the line?
ROSCOE:
I didn’t know that this shoot was going to be so risqué. My manager did not inform me that I would be shooting without my pants on. I’m big in Europe, so I’m used to it. However, an advanced warning would have been appreciated. I loved all the tees. My favorite piece was the Sunset Strip Crew. That thing is bullet proof. Like they say, ‘they don’t make things like they used to,’ but undrcrwn does. The quality is amazing.

UC:
Thanks for taking the time to do this interview.We wish you luck with your legal troubles, as well as your European Tour. We’re big fans. Any last requests?
ROSCOE:
Thank you.
Just one request...can you do anything about the bear? He’s overtaken my dressing room with his entourage. He’s been on his cell phone the entire shoot. He keeps talking about someone named Stansbury. Who the hell is he talking about?

GO SEE SEMI PRO TODAY!

Or hit me up tomorrow. I'm bringing a camcorder to the movie theatre today.
$5 bootlegs with custom limited edition UNDRCRWN x SEMI PRO COVER x CANAL ST.

Just kidding. Don't call me.

The official DUSTIN CANALIN movie review coming this weekend.

Big up to Will Farrell and Complex for the love.

Semi-pro trailer
by skaybn

PRINCE PAUL

Last week. Undrcrwn participated in SNEAKER AUCTION in Boston put on by UNDRCRWN's own SET FREE and BODEGA in Boston. We released a T-shirt in collaboration with legendary hip hop icon Prince Paul. These shirts are available at BODEGA in Boston. We will be releasing the tee this summer so stay tuned.

THANK GOD FOR WICKED JUMPSHOTS!

LIVE FROM HONG KONG

On my way back from a development trip to Shanghai. Been without cell phones, Internet, Email, TV (atleast what I watch on TV). There was however a steady stream of snooker matches and bad news on CNN and Movies. Oh how productive you can be with out all of that is amazing.
So as I work on Fall/Holiday 2008 and revise summer, our spring product is shipping soon. It never ends.

Here is our spring08 ad. More to come.

Anyone that's anyone...

Really it's not that serious....
The apparel industry showed up to Sin City last week to show off their new sh!t. Some new, some old, some new versions of old and some same versions of what's new and old. Make sense. Here's the deal, 90% of all apparel is sold at this show. It's nuts. From Sean John to 10 Deep to Quicksilver to Undathehood. It's all there. Even the Canal St. bootlegs show there.

Here are the hilights that I actually had the nerve to take iphotos of.

ALL-STAR WEEK

The NBA All-Star Weekend has always been my families Superbowl. Nothing against the superbowl just never had the same interest level as hoops showcase weekend. So this week, as I get ready to go to the "superbowl" of apparel, MAGIC SHOW, I want to let people know that they should get the unofficial, official All-Star weekend tee in collaboration with DIME Magazine. If anyone has not been to All-Star Weekend, just imagine if there were a concert that had Young Jeezy and Dave Mathews Band in an episode of the Entourage.


Let's just hope Rudy Gay does his homework.

Dunk Contest

I posted something a few weeks back on how to fix the dunk contest. Our friends at the Sportingnew.com took it a step further.

Here were their choices.





and Kenny George. Amazing....

KENNY GEORGE

Thanks Chris Mottram from the sportingnews.com for the heads up.

TARGET

As some retailers try and figure out how to make money on dollars per sq. by putting as much shit as possible in a store. Others try and create "museums" showcasing "coolshit" but not selling much of it.
And then there is Target. They are continuing to bring design to the forefront in a mass market setting.

My wife used to spend a week a month at Target directly with buyers and merchandisers to create products for Champion. Lot's of hand-holding, but I guess you have to do that to control that many stores in so many locations.

GO GET IT

Undrcrwn WEB EXLCUSIVES are available for purcahse on undrcrwn.com
We're going to be doing "t-shirts of the moment" at least once a month. So check back early and often.

"I go lotta mo!"

Words from the great Clubber Lang.


Check Karmaloop.com for restocks of our Holiday line. You heard it here first. Just went live so won't be there for long.

PHILADELPHIA FREEWAY

Not sure if the Roc is still in the building or not... Word on the street is that it's a wrap.

NEGROES ON ICE

Legendary music producer Prince Paul has formed a tandem DJ group called "NEGROES ON ICE" with his son. Which by the way is a dead ringer for the "DeLa-Prince Paul"

In there debut performance they repped the UC with the Black Jesus Tee, and oldie but goodie. While Paul Fresh wore a pre-released ICE COLD tee from our Spring 08 line coming later this month.
Good luck to the N.O.I. Look out for them in a city near you.

Click here to read the review

STRAIGHT CASH HOMEY

-Reporter: "Write the check yet, Randy?"

Moss: "When you're rich you don't write checks."

Reporter: "If you don't write checks, how do you pay these guys?"

Moss: "Straight cash, homey."









In honor of todays superbowl. I would like to honor Randy Moss as an honoree ALL-HOOD member.
He did hoop with Jason Williams another ALL-HOOD canidate.

Sorry Randy. Almost but not quite.

UNDRCRWN is NOW HIRING

As UNDRCRWN continues to grow we are looking for people to round out our staff. If you know of anyone that has proper credentials below, please contact us at info@undrcrwn.com.

JOB REQUIREMENTS:

Must have at least 3 year of NBA experience or equivalent working experience that would allow you to own 1 car per day of the week. (Rappers, NFL Players, are also eligible)

Must have previously owned atleast 2 houses, 3 platinum chains,  spinning rims, a record label and or clothing line. 

Our tip:

From Slamonline.com via thestar.com

60% of NBA players go broke.
“Sixty per cent is a ballpark. But we’ve seen a lot of guys who’ve really come into hard times five years after they leave the league,” said Roy Hinson, the former NBA forward who’s a representative for the players’ association. “The problems are, for a lot of guys, they have a lot of cars, they have multiple houses, they’re taking care of their parents. They’re taking care of a whole host of issues. And the cheques aren’t coming in anymore.”

“I’ve seen (an NBA player) having two cars a day to drive. You know, 14 cars,” said Raptors sharpshooter Jason Kapono the other day. “Think about how absurd it is. You say 14 cars. All right, you may have some kids, a family of nine. But a single guy having 14 cars?