Sunday, June 8, 2008


Nike just does it the right way. The term "getting it" is loosely thrown around all the time. Not a big of a fan as I used to be of the products, but the imagery and communication of the brand is always 2nd to none.
There is a museum that changes out every few months to promote NIKE. Ipods are loaned out to give people verbal and visual tours of the show. It was amazing. They get it.