UNDRCRWN & EMINEM

(Philadelphia, PA) – October 14, 2008 – UNDRCRWN, the premier luxury basketball lifestyle brand, today announces their collaboration with recording artist, actor and author Marshall B. Mathers III, a.k.a Eminem. To support the release of his new book, The Way I Am, UNDRCRWN has designed a limited edition Eminem caricature tee shirt. The 100% cotton tee features “Detroit Slim” in Detroit Pistons colors, holding a “Greatest of All Time” Trophy in one hand and touting his book in the other.

We see Em as a representation of our core values. Eminem is someone that has fought through adversity and naysayers to become one of the greatest artists of all time. With every product we create we make sure that it represents who we are and what we stand for.

Em is a huge Pistons fan and loves basketball in general so we wanted to make sure that we represented that in the tee. The GOAT trophy came from my personal opinion that ended up being solidified by XXL a few days ago.

The tee goes on sale on October 15, 2008 and will be sold exclusively on UNDRCRWN.com and at Nort 235 (235 Eldride Street). The tee will then be available in a limited run beginning October 31 at UC retailers nationwide. Get your orders in accounts!


But it here online.

Also. I'm off to the Launch party tonight. It will be a celebration bitches!