MAKE IT REIGN

combined with





equals

INSPIRATION

Basketball is the common denominator in the UNDRCRWN line. Don't think that it's like the other basketball companies though. UNDRCRWN has nothing to do with playing the game on the court. We're the dudes on the sideline talking shit. It's more the barber shop convo before the game.
So in honor of the greatest barber shop scene ever. (In my case the best movie ever!) We relate the games greatest jheri curl with the greatest jheri curl product never made.

This image is from the UNDRCRWN Holiday 2007 lookbook. All product will drop in November so be on the lookout for collection of classics with a twist. Shown Here is King Britt wearing the Soul Glo tee in white.

INSPIRATION

INSPIRATION

This is dedicated to Jeff Rhodes of Robot Films. Your tees are on the way...

CHRISTINA...

I MADE 36 OF THESE FOR A FEW FRIENDS. Click on the image to see up close.
Sorry not for sale. More on the way… As they say "For Promo Only"

SHOWTIME!

Mojitos!